Is Your Real Estate Agent Really Looking Out for You?
If You Don’t Know The Answer…We Do.
Most real estate agents aren’t qualified to guide you through one of the biggest financial decisions of your life. That’s why we flipped the script. Let us show you everything you need to know before buying or selling your home- and we’ll do it for free, with no strings attached.
Why You’re Right to be Skeptical of Real Estate Agents
The Real Estate Industry is Broken For Consumers
If you’ve ever felt confused, pressured, or just flat-out uncertain about buying or selling a home, there’s a reason. Real Estate agents and the industry want you to feel confused and overwhelmed so that you think you need their help.
Learn about what options you really have available–with no strings attached and at no cost to you.
Too Many Unqualified Agents
90% of real estate deals are handled by just 10% of agents. The rest? They’re winging it with your money on the line.
Agent Compensation Is a Game
You’re expected to blindly trust a system built around commissions, with no clear understanding of what you’re paying or why.
Zero Transparency
From inflated listing prices to vague promises, most of what you hear isn’t the full picture – and it’s costing you.
Misinformation Runs the Show
Agents push urgency. Friends give bad advice. The result? Unrealistic expectations and expensive mistakes.
You’re Navigating a Maze Alone
Mortgages. Repairs. Inspectors. Negotiations. Everyone wants a cut, but no one’s actually guiding you.
It doesn’t have to be this way.
End the Confusion – Get Your Free Roadmap
The Solution: Finally, a Real Guide in a Broken System
The real estate industry was built to protect itself, not you. I teach you what they won’t. In your free 1-on-1 strategy session, you’ll learn:
The free strategy session with Lance will give you:
- What your home is really worth or what you can really afford (not what someone wants you to believe)
- How agent compensation actually works—and how to protect your money
- How to structure your deal and timeline to avoid common traps
- How to interview agents (if you want one) who will truly serve you
- What to ignore, what to negotiate, and what no one else is telling you
Meet Your Sherpa
The Real Estate Industry Has Gatekeepers. We’re Breaking Them Down.
Lance Pendleton has transformed every aspect of real estate for national brokerages, leading thousands of agents and working exclusively to train some of the best in the country. Now, he’s helping buyers and sellers like you cut through the noise—for free.
This isn’t about sales tactics. This is about clarity, control, and doing real estate on your terms.
You’ll meet one-on-one with Lance for a full hour—no sales pitch, no BS. Just answers. Just learning how to do this on your own.
The Plan
How It Works
You Don’t Need Another Agent. You Need a Guide.
Step 1
Schedule a Quick Discovery Call
We hop on a 15-minute Zoom call to ensure it’s the right fit.
Step 2
Get a Free 1-Hour Real Estate Strategy Session
You’ll meet with Lance and leave with a full roadmap, customized to your situation.
Step 3
Move Forward with Confidence
We manage your digital real estate marketing with ROI-focused strategies,allowing you to focus on closing deals!
The Rationale
Why It Works
What a Real Estate Consultant Brings to the Table
Real Expertise, No Hidden Agenda
We’re not here to close deals, we’re here to give you the full picture. You’ll know what things should cost, how the process works, and how to spot BS from a mile away.
Transparent, Unfiltered Truth
We do a live CMA (Comparative Market Analysis) together so you see real numbers, not sales fluff. We’ll show you exactly what to expect and what to avoid.
Realistic Expectations Mean Less Regret
We help you figure out what an agent should actually earn based on your situation. You decide what to pay and what you should expect in return.
Guidance Without the Games
Need a mortgage lender, inspector, or contractor? We’ll point you to vetted pros who aren’t trying to upsell you.
You Stay in the Driver’s Seat
We create a comprehensive timeline for your sale or purchase, along with a detailed guide, so you never wonder what’s next.
No Catch, No Cost
This isn’t a bait-and-switch. We believe real estate education should be free. When you’re ready, we’ll refer you to someone who works the right way. If not, no hard feelings.
The Success
Take Back Control of Your Home Buying or Selling Process
If you’re serious about buying or selling a home – and you’re tired of being sold to – it’s time to do things differently. This is your moment to slow down, ask thoughtful questions, and take the power back.
The free strategy session with Lance will give you:
- Clarity on your path forward
- Protection from costly mistakes
- Confidence in your decisions
- A clear next step that actually works
You have nothing to lose—and thousands to gain. Gain Control and Save Thousands
Warning: Our Consumer-Focused Approach
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
Frequently Asked Questions About Buying or Selling a Home
Is this entire service really FREE?
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
What are the things to look for when buying a house?
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
Do you have helpful advice for selling your home?
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
Can I sell my house without a realtor?
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
How do I know if my realtor is ripping me off?
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
Why is real estate so confusing?
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
Can you be your own real estate agent?
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
How much do realtors charge to sell a home?
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
What’s the catch–Why are you guys doing this for FREE?
Yes, we know it’s unusual to have people in real estate focus on you, the consumer, first, but it shouldn’t be that way. Make the most of this free real estate coaching and consulting for home buyers and sellers. Start with a FREE video coaching session with Lance Pendleton to get the guidance you need before you talk to an agent.
Ready to Take Control of Your Real Estate Journey?
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